The people behind the work.
Novadiem is a full-stack development, design, and AI integration studio. We bring together the right mix of specialists for each project rather than maintaining a large generalist team.
Robin Goodwin
Robin has been building web applications for over 25 years, covering the full stack: database architecture, API design, frontend implementation, deployment, and infrastructure. He founded Novadiem to bring serious engineering and strong design together under one roof. His recent work includes production AI integration using the Anthropic Claude API, SaaS platform development, and data pipeline architecture.
Ryan Gendron
Ryan is a senior software engineer with over 25 years of experience across Ruby on Rails, JavaScript, Perl, and SQL. He has built social networks, ecommerce platforms, SaaS products, and large-scale content systems, working as a sole developer, inside large engineering organisations, and with distributed teams. He spent a decade at Terakeet, finishing as Software Development Lead on a team serving Fortune 500 clients. These days he's deep into AI tooling and autonomous agent systems.
Tatiana Smolyak
Tatiana is a product and visual designer who works at the intersection of user experience and visual craft. Her work covers interface design for mobile and web applications, visual identity, and design systems built to hand directly to developers. She has a sharp eye for what a design loses in translation to code, and she designs to prevent it.
Sijay James
Sijay has been running Onbeyond Metamedia, his independent creative studio, since 2000. His approach is whole-system design: he learns the business, understands the vision, and builds a media presence that actually reflects both. His work covers brand identity, logo design, illustration, print, and web, developed in collaboration with clients and the creative teams around them. He was Lead Designer for CoSM Journal and has designed for Shambhala, Bass Coast, and Boom Festival. He holds a BA in English Literature, Linguistics, and New Media from SFU.
Crystal Lucas
Crystal is a digital marketer with a background in performance marketing: paid social, email campaigns, funnels, and audience strategy. Before recommending anything she asks the questions most people skip: what does the audience actually look like, what's the budget, who are you up against, and what does success mean for this specific client. She spent years in human services before pivoting to marketing. That background shows.